Credibility can best be described as real-life attributes that effectively predict future behavior through past successes. Here is what key business leaders are saying about Robert O. Bush, and what he will do for your company:

Biotechnology/Diagnostics Segment

Howard Birndorf, co-founder of Nanogen, Inc. He has also co-founded and served in senior management roles at a number of successful biotech companies, including Gen-Probe, Director and EVP; Hybritech, VP, Corporate Development; IDEC Pharmaceuticals, Director; and Ligand Pharmaceuticals, President, CEO, and current Chairman Emeritus

"Bob has a strong understanding of how to design and implement strategic sales teams, utilizing strong discipline in areas like territory design, call center integration, and overall field force efficiency. His desire to attain sales results will undoubtedly transcend over to any organization he works with, as he is highly goal-driven and metric-focused. He knows how to assess sales data and design specific plans that hold teams accountable...making sure all parties are focused on driving results."

David Ludvigson, President of Knight-Ludvigson Advisors, President/COO of Nanogen, Inc., President/CEO of Black Pearl, Inc., and President of Intertrust Technologies

"Bob Bush is a knowledgeable and highly skilled sales executive with experience in the Life Sciences industry. Bob's focus, work ethic, leadership and constant energy contribute to a highly productive and effective sales process. His commitment to customers and customer satisfaction is a hallmark of his approach."

Bruce Basarab, Sr. Vice President of Sales and Marketing at Novartis Pharmaceuticals, Orchid Biosciences, I-STAT Diagnostics

"Bob Bush is the best overall sales and marketing person I have ever had the privilege to work with. His integrity, work ethic, bottom line focus, and can-do attitude has consistently made him stand out above his peers. He is a born leader. His ability to assess a situation and develop and execute the right approach to success is uncanny. He has the innate ability to identify, hire and motivate people that will meet all the challenges that he puts forward. I've worked with him on a number of different projects, and there is no one I'd rather have at my side when it's crunch time. His laser-like focus, ability to influence and lead others, and refusal to fail have resulted in a career of consistent achievement."

Mark Jennings, General Manager/Thermo Electron POC Diagnostics

"Bob Bush is a thoughtful, dedicated, and results-driven commercial leader. I worked with Bob in a corporation where Integrity and Intensity were stated values, and in leading our 90-person sales organization, he was a powerful example of both traits. Bob effectively navigated diverse array business situations e.g., product launches, entrepreneurial growth, integration into a multi-divisional corporate structure and I would gladly welcome the opportunity to work with him again."

Life Science/Pharma Segment

Rick Fleming, Director of Sales at Central Valley Ag, District Business Manager at Glaxo SmithKline Pharmaceuticals

Bob Bush is a man of commitment and principles, and his detailed work exemplifies solid morals and values. He possesses a vision that can direct organizations forward with integrity of action and clarity of thought. Bob has the ability to make the complex simple, yet remaining precise strategically through clear and consistent communication. Throughout a career of success built on the foundation of a strong work ethic, honesty, and doing the right thing, I would say Bob has been "driven"; not just ambitious, but rather driven by his passion, ability and ultimately, by his purpose."

Jim Fitzgerald, District Business Manager, Merck/Boerhinger/SmithKline Beecham Pharmaceuticals

"Bob is one of those rare leaders that is truly loved by his customers, sales specialists, peers, and senior leadership. Amazing. I'm proud to have kept up with Bob for 27 years and have learned much from Bob on how to be a better leader and person."

Steve Logan, Area Sales Director/Novartis Pharmaceuticals

"Having known Bob Bush for 20 years I can say that no one I've worked with has ever demonstrated such a high level of understanding when it comes to sales & marketing. Bob's ability to develop & implement effective & successful strategies which capitalize on & maximize business opportunities is second to none. His strong analytical skills, business planning and leadership have made him a highly successful executive - the consummate professional!"

Warren Merlino, Founder/President at EPIC Fulfillment and Distribution, Executive Vice President/General Manager at Promotech, Regional Business Director at Bristol-Myers Squibb and Novartis Pharmaceuticals

"I have worked closely with Bob for over 15 years and have been continually impressed with his professionalism, work ethic, commitment to excellence, and focus on the client. He is a "can-do" professional who knows how to achieve results no matter how challenging the task is at hand. I have had the pleasure of working with Bob on a number of occasions and have never been disappointed by the dedication and hard work he puts towards any project he's involved with. In short, he is a natural leader and gentleman."

Dental Segment

Tom Callaway, Vice President, Human Resources at Novartis/Geneva, Vice President, Human Resources at Tolmar, Inc., Vice President, Human Resources at Atrix Labs and QLT/USA

"I have known and worked with Bob for over 15 years and I have not known a harder working sales professional in my over 40 years in business. Bob is truly gifted when it comes to understanding the sales process and he, personally, has taught hundreds of sales professionals how to drive sales. He is uncanny at analyzing sales data and redirecting sales teams to higher levels of efficiency and effectiveness. Bob has been successful in several turnaround situations and brought renewed life to each of those cases. Bob is the consummate professional. Personally, he is one of those people that I have sought out to help with building a strong commercial organization."

Aldo Eagle, VP Education, Associate Publisher Dental Economics

"Bob is a true management professional with a worldly view. I've worked closely with Bob on several key initiatives and his insight and experience were key to our success."